The company's purpose is to develop, operate and maintain online portals for goods of all kinds, in particular products in the technical field; furthermore, to provide marketing services, in particular marketing budgets for online trade and online portals. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, encumber and sell real estate, participate in other companies in Switzerland and abroad and hold such participations, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. It may also provide financing for its own account or for the account of third parties, as well as enter into guarantees and sureties for affiliated companies and third parties, and provide corresponding securities of all kinds, in particular in the form of guarantees of any kind and pledges or fiduciary transfers of the company's assets.