The company's purpose is to provide services of all kinds in market research, communication, corporate and marketing consulting, training and coaching, asset management including trading, managing a trust and insurance office, buying and selling as well as brokering and managing real estate. The company can conduct all business that is directly or indirectly related to its purpose and it can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.