The company's purpose is the sale, production, repair and restoration of watches, jewelry, precious stones, silverware, luxury accessories and works of art. The company may engage in the trade of goods of any kind related to the company's purpose and manage one or more jewelry and precious stones retail outlets, directly or indirectly, both in Switzerland and abroad. It may commission the execution of appraisals and the evaluation of jewelry, watches and precious stones, as well as handle their trade, brokerage and import-export, and follow the manufacture and processing of the same. The company may also operate on behalf of third parties and carry out commercial and industrial, financial and banking operations, including the purchase, sale and exchange of movable and immovable property; use any form of financing with credit institutions, banks, companies and individuals, providing the necessary real and personal guarantees; take participations in companies and enterprises, participate in consortia, companies and enterprises with similar purposes, as well as carry out all activities related to the company's purpose.