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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Watches & JewelryLuganoExel Switzerland SA
Exel Switzerland SA Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Exel Watches is the sale and marketing of pre-owned luxury watches, particularly Haute Horlogerie timepieces. The company focuses on reviving and selling existing watches rather than manufacturing new ones.

AI-generated
Offering

Products & services

Industry:Retail - Watches & Jewelry
✓ Offered6
Second wrist luxury watches
Luxury second wrist watches in excellent aesthetic and mechanical condition, supplied with official warranty, box and papers from the Lugano and San Marino boutiques.
Tax Free shopping
Tax Free purchase process for watches in Lugano, with Global Blue forms, customs validation and VAT refund guidance for eligible non-EU buyers.
Financing
Financing for watches from CHF 5,000 with monthly instalments from 12 to 60 months, digital application, partner verification and early repayment options.
Watch authentication and certification
Authentication checks and certification for each watch, with verification of originality, functioning and a 24-month warranty certificate.
Watch sales consultation
Sales advice by specialists to help choose the suitable luxury watch, based on market knowledge and experience in high watchmaking.
Watch inspection and polishing
Inspection of each watch before sale, including checks of originality and working order, plus polishing to restore appearance while preserving condition.
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4.5/5

Exel Switzerland SA

Trust & reputation

ranQ Trust Score of Exel Switzerland SA: 4.5 out of 5.0

Trust Score4.5/ 5.0

Excellent

x

Data basis 96% · As of October 2026

Exel Switzerland SA scores 99.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.98.724%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Exel Switzerland SA scores 74.1 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.64.612%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Exel Switzerland SA scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Exel Switzerland SA scores 2.6 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.2.64%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Exel Switzerland SA reaches a ranQ Trust Score of 4.5 out of 5.0 — rated «Excellent». The rating draws, among other things, on 5.0 out of 5 stars from 260 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 260 reviews across all connected sources

Sources
GGoogle5260
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Via Cantonale 1
6900 Lugano
Opening hours
Mon
09:00 - 13:00, 14:30 - 19:00
Tue
09:00 - 13:00, 14:30 - 19:00
Wed
09:00 - 13:00, 14:30 - 19:00
Thu
09:00 - 13:00, 14:30 - 19:00
Fri
09:00 - 16:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-180.089.237
Founded
2021 · 5 years
Last commercial register change
November 14, 2024
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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