The company aims to conceive, organize, carry out, and market events, cultural projects, and catering businesses of all kinds. It develops, operates, and distributes temporary and permanent event and catering concepts, provides catering and gastronomy services for its own projects and third parties, hires and provides staff to partner organizations or projects, rents and lends infrastructure, equipment, and know-how, sells food, beverages, merchandise, and other products, and can also import and export these. The company provides consulting and management services in the fields of events, gastronomy, and culture, provides marketing, communication, and digital services including ticketing, promotion, and online marketing, brokers sponsorship and advertising cooperations, and carries out fundraising activities as well as the acquisition, processing, and administration of sponsorship funds, subsidies, and third-party funds. It can establish similar or related businesses and participate in other businesses as well as conduct all transactions that are directly or indirectly related to its purpose. It can acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds as well as establish branches and subsidiaries at home and abroad.