The company aims to organize, carry out, and market events, particularly social, cultural, and sporting events. It can provide services in the fields of event management, sponsorship, marketing, communication, and public relations, as well as engage in the trade of goods and products of all kinds related to its activities. The company can establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real property both domestically and abroad. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.