The company's purpose is to organize and conduct events of all kinds, particularly in the fields of gastronomy and entertainment, as well as advertising and public relations in connection with such events. The company may also assume representations, acquire, develop, manage and exploit patents, trademarks, licenses and manufacturing processes and intellectual property rights, as well as acquire, manage, encumber and sell real estate. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.