The company aims to organize and conduct creative workshops and to engage in trade within the creative sector. The company acts as a franchisor for Switzerland and operates the franchise system "Herzstück Schweiz", develops corresponding concepts, and grants license rights. It operates branches under the name "Herzstück Schweiz", which offer creative workshops, design services, and supplementary services for various target groups. It can establish branches and subsidiaries both domestically and abroad, participate in other companies, and conduct all business activities that are directly or indirectly related to its purpose. It can acquire, hold, and dispose of participations, intellectual property rights, and real estate both domestically and abroad.