The company's purpose is to provide services and advice in the field of sports marketing, including the acquisition, marketing, and trading of sports rights such as television rights, new media, licenses, and sponsorship, as well as the hosting and representation of athletes. It also engages in any advisory, service provision, and product supply activities related to the commercial field, in Switzerland and abroad. The company may acquire and manage stakes in any other company, create branches and subsidiaries in Switzerland and abroad, as well as grant loans or guarantees to companies it owns, to its partners, to their relatives, or to third parties. It may, for its own account or that of third parties, carry out any operation directly or indirectly related to its purpose, or likely to promote its development.