The company's purpose is to provide all consulting and service activities in the field of business management, marketing, public relations, and communication; all consulting activities in the field of human resources; all activities in the real estate sector, including the purchase, sale, management, administration, and maintenance of buildings, with the exception of operations prohibited by the LFAIE. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and participate, in any form, in all similar enterprises, notably by taking stakes in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.