The company's activity includes consulting services in the field of communication and marketing, television and video production, as well as the organization of events and exhibitions, with a particular focus on the automotive and motorcycle sectors. The company may engage in any marketing and advertising activities in all commercial and private sectors, as well as the promotion and sale of goods and services. The company may carry out all commercial, industrial, real estate and financial transactions, including the issuance of guarantees and other securities, also in favor of third parties. The company may open branches and acquire or dispose of interests or participations in other companies.