Classic Now is a foundation that develops and presents new approaches to bring live classical music closer to younger audiences using contemporary, multimedia formats. The foundation conducts academic research into multimedia and multisensory performance practices and runs communication campaigns to promote the positive effects of classical music.
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Academic research on classical music, ASMR and emotional effects; examines neurophysiological and psychological impacts as well as presentation formats for younger audiences.
Communication Campaigns for Classical Music
Targeted communication campaigns on the positive effects of classical music, especially for younger audiences and public awareness.
Cooperations and Partnerships
Collaboration with academic partners and funding partners to support the foundation’s work and projects.
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