The company aims to provide services in the areas of marketing, communication and seminars, as well as consulting and support in the areas of lifestyle and internet presence. The company can acquire, hold or exploit intellectual property rights. It can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, acquire or merge with similar or related businesses, acquire, encumber, sell and manage real estate in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.