The company's purpose is to trade clothing items (e.g. trousers, pullovers, T-shirts) and provide related services both domestically and abroad, as well as produce films in various categories such as short films, skateboarding, snowboarding, and in the form of campaigns. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.