The company's purpose is to provide services in the areas of consulting and support for athletes, marketing, exploitation of personality rights, sponsoring, as well as representation of sports associations and sports organizations, and organization, execution, and marketing of events. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell real estate, copyrights, patents, and licenses of all kinds.