The company's purpose is to engage in activities in the well-being, wellness, personal care, and sports sectors, including the provision of non-medical services and treatments aimed at physical and mental well-being, by way of example and not exhaustively, aesthetic, relaxing, rejuvenating, and preventive activities such as ice baths. The company can organize dedicated experiences and activities related to body well-being. The company also aims to engage in the trade, distribution, import, export, and online sale, in Switzerland and abroad, of products and accessories related to well-being, wellness, sports, fitness, personal care, aesthetics, and a healthy lifestyle, as well as the creation, development, and marketing of products, under its own brand or on behalf of third parties, and the provision of ancillary and complementary services. It is authorized to carry out all commercial, industrial, financial, and advertising operations deemed necessary or useful to achieve its purpose, both in Switzerland and abroad, as well as to open branches and agencies, acquire or grant agencies, manage real estate, register, acquire, exploit, and transfer intellectual property rights, and acquire stakes in companies with similar or related purposes.