The company's purpose is to organize events of all kinds, operate brands, develop franchises, sell and market products, in particular paint, canvas and frames, as well as buy, sell and rent real estate, all except for operations prohibited by the LFAIE. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.