The company's purpose is to operate a consulting and service company for businesses and private individuals, particularly in the areas of corporate consulting for strategic communication, reputation management, strategy development, relationship maintenance, public affairs and public relations. Furthermore, the company can provide services in the areas of education, culture and social affairs. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.