The company aims to develop, manufacture, process, import, export, and distribute beverages of all kinds as well as preparations for beverage production; the manufacture, processing, and trade of foodstuffs and nutrients of all kinds; the import, export, and trade of agricultural raw materials. Furthermore, the company aims to develop cosmetic, care, and body care products as well as their manufacture by commissioned third parties and their distribution as well as the trade of clothing of all kinds. The company can be active in the fields of marketing, media, and music, in particular in the production, exploitation, and marketing of musical works, audiovisual content, and digital media as well as in the monetization via online and social media platforms. It can also financially support cultural, social, and archaeological projects both domestically and abroad. The company can establish branches and subsidiaries both domestically and abroad and participate in other companies both domestically and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate both domestically and abroad. It can also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.