The company's purpose is to trade in participations as well as to acquire, sell, market, exploit rights, produce, distribute and trade media products, games and software, organize, conduct and market cultural and sporting as well as e-sport events and occasions, market advertising rights, buy and sell and exploit video, television, film and radio rights and rights of future media of any kind and distribution, as well as conduct and advise in the areas of sports, e-sports and event sponsoring. The company may establish and operate domestic and foreign branches and subsidiaries and conduct all business that is directly or indirectly related to its purpose. The company may acquire, manage, encumber and sell real estate in Switzerland and abroad, as well as acquire, manage, encumber and sell copyrights, patents and licenses. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees, sureties and other securities in favor of affiliated companies or third parties.