The company provides services in the fields of marketing and communication, as well as carrying out all activities related thereto. It may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, copyrights, patents, and licenses of all kinds.