The company's purpose is to provide consulting services and advice in the fields of advertising, marketing, communication, and sponsoring, as well as to organize, design, mediate, and execute advertising orders of all kinds. This includes taking over marketing management, public relations actions, sponsoring, and advertising on a mandate basis, including trading and brokering advertising slots on social media channels, internet platforms, TV, and pay-TV channels. Furthermore, the company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, and sell participations in domestic and foreign companies, as well as acquire, rent, or lease real estate in Switzerland and abroad, hold, encumber, and sell it. The company may provide services to other affiliated companies, grant loans or other financing, and provide collateral of all kinds for their liabilities, including by way of pledges on or security assignments and transfers of the company's assets, or by way of guarantees and sureties of all kinds, against payment or not. The company may conduct all other commercial, financial, or other business that is directly or indirectly related to the company's purpose.