The company's purpose is to trade and distribute football articles of all kinds, as well as to advise and place football players. It also builds stadiums, including the associated infrastructure. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, establish or merge with such companies, and conduct all business that is suitable to promote the purpose of the company. Furthermore, the company can acquire, manage and sell properties, copyrights, patents and licenses of all kinds.