The company aims to provide corporate consulting services within and outside of Switzerland, namely the development of business and marketing strategies and the implementation of projects in the areas of brand management, corporate and marketing communications. The company may establish domestic and foreign branches, invest in domestic and foreign companies, acquire, manage and dispose of other companies, conduct financial activities, and acquire, encumber, dispose of and manage real estate both domestically and abroad. Furthermore, the company may acquire, manage and exploit intellectual property rights and engage in all other activities that are directly or indirectly related to the company's purpose or promote its fulfillment.