The company's purpose is to provide all types of services in the fields of marketing, communication, audiovisual production, content creation, and product design and development. It also aims to trade and distribute all types of products, as well as provide consulting and training in the aforementioned fields and in strategy. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.