The company's purpose is to develop, expand and improve an online platform that manages a database compiling numerous basketball court locations worldwide, with the aim of promoting basketball globally. The company may also: carry out any financial, commercial and industrial, movable or immovable (except for operations prohibited by the LFAIE) activities, directly or indirectly related to its purpose; participate in all companies, existing or to be created, that can be directly or indirectly related to the company's purpose; create branches or subsidiaries in Switzerland and abroad; grant loans or guarantees to associates or third parties, if it serves its interests.