The company's purpose is to trade in and repair bicycles of all kinds, in particular sports and specialty bicycles. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or merge with similar or related companies, and take over licenses and representations. The company is authorized to acquire, encumber, sell and manage real estate in Switzerland and abroad. Furthermore, the company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.