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DirectoryFinance & InsuranceHolding CompaniesZugCRAZE Group AG
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CRAZE Group AG

Summary

About the company

CRAZE Group AG develops and markets toy brands, cosmetic products and entertainment formats. Its portfolio includes brands such as CRAZE Toys, GALUPY, PASMO, INKEE and BODYNESS, as well as licensed products, magazine and digital content.

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Products & services

Industry:Holding Companies
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4
Toys
Licensed toys, collectible figures, craft and creative items, fidget toys, advent calendars, sand, slime and magic dough for children and families.
Cosmetics
Cosmetics and bath additives for children and young adults, including INKEE and BODYNESS products such as bath products, bath bombs, salts and caring formulations.
Entertainment
Magazines, apps and digital content around brand worlds, such as the Galupy magazine with comics, posters, puzzles, recipes and collectible figures.
B2B sales for retailers and buyers
B2B shop for retailers and buyers with business access, online ordering, discounts, personal service and management of orders, invoices and terms.

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Location

Oberallmendstrasse 18
6300 Zug

At a glance

Legal form
Corporation
UID
CHE-219.645.588
Founded
2024 · 2 years
Last commercial register change
June 12, 2026
Employees
1 to 10

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