The company's purpose is to trade, distribute and market perfumes, cosmetics and luxury goods both domestically and internationally. It develops and distributes exclusive fragrance products in collaboration with specialized manufacturers and supplies both the retail and online markets. Additionally, the company may operate online and retail businesses, develop, register and license brands, and offer marketing, design and branding services. It may also participate in other companies, open branches in Switzerland and abroad, acquire, manage, rent and sell properties and real estate, and engage in all commercial, financial and other activities related to the company's purpose.