The company aims to advise businesses and individuals in developing and implementing creative ideas or concepts, including in the area of product development. Another purpose of the company is the manufacture, repair, and distribution, as well as the purchase and sale of jewelry of all kinds. To this end, the company can acquire, develop, manage, and exploit intangible assets such as brand rights, patents, copyrights, licenses, and manufacturing processes. The company can also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in the same or similar business areas in Switzerland and abroad, or establish, acquire, or finance such companies. It can acquire, hold, and sell real estate and relocate its registered office to another location in Switzerland or abroad.