The company aims to promote creative and innovative corporate culture, organize and hold conferences, symposia and other events in the field of creative processes and the development of new organizational approaches in the field of creativity, corporate culture and innovation, develop and implement creativity-enhancing activities and processes, organizational development, training and process optimization, as well as support and advise companies in shaping innovation processes. Furthermore, the company provides coaching for executives, interim management to strengthen leadership quality in companies, and support in processes of business succession. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.