The company aims to provide services in the areas of online business, online marketing and automation, quality management, coaching and project consulting, as well as the distribution of online products and the trade with and distribution of online products and goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, encumber, sell, utilize and manage real estate and intellectual property rights, and furthermore, carry out financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.