The company's purpose is to carry out all types of services in the field of two-wheeled vehicles, including in particular the trade of all types of products, vehicles and accessories, the consulting and organization of all types of events. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.