The purpose of the company is: - online sales, - e-commerce, - non-food retail trade, - sale of online advertising space, - sale of outdoor sports articles and fishing articles, - creation and sale of websites, - advertising management. The company may: - create branches or subsidiaries in Switzerland and abroad. - participate in other companies having a direct or indirect connection with its purpose, acquire or found them. The company may carry out all commercial operations directly or indirectly related to its corporate purpose. It may grant loans or guarantees of any kind, either to third parties or to its shareholders, if it serves its interests.