The company's purpose is to develop, manufacture, assemble, import, export, market, distribute, sell and/or service special and custom-made motorcycles, motorcycle spare parts and accessories, tools, lubricants and equipment, as well as clothing, shoes, clothing accessories, motorcycle rider accessories and advertising and promotional materials. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.