The company's purpose is to provide corporate consulting services (in particular organizational and structural consulting), to assume management tasks, to manage projects and agencies, to acquire and sell rights and patents, to publish, promote, produce, distribute and trade in art, music, film, publishing and contract rights, as well as to conduct training and seminars. The company may enter into any business, conclude contracts and grant loans that are suitable to promote the purpose of the company or that are directly or indirectly related to it. Furthermore, it may establish branch offices in Switzerland and abroad and participate in or merge with other companies. The company may acquire, hold and sell real estate and properties.