The company's purpose is: trade, distribution and rental of bicycles and electric bicycles, accessories, spare parts and various tools, as well as various sports equipment; organization of cycling events and competitions. The company may acquire and manage participations, on its own behalf or on behalf of third parties, in commercial or industrial enterprises, located in Switzerland or abroad, by acquiring shares, bonds, parts, holding claims or any other suitable form, taking out patents and trademarks. The company may grant loans to shareholders or third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company may carry out any commercial and financial activity, any investment or other activity directly or indirectly related to its purpose or which is suitable to achieve it. It may carry out these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.