The provision of specialized services in the field of cycling and sports, including biomechanical analysis (bike fitting), performance coaching, and fitness tests; the organization of trips, sports stays, and events related to the field of cycling, in Switzerland and abroad; the sale, online commerce, repair, and maintenance of bicycles, components, and accessories, as well as all related activities. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its social purpose and be interested, in all forms, in all similar enterprises, notably by taking participation in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.