The company's core activity is the representation and support of professional cyclists, particularly through the assertion of their interests, the enforcement of their rights and the improvement of their working conditions. This also includes support in contract negotiations, pricing, problems during races and ensuring that the voice of cyclists is heard in important discussions on safety, rules, health, equipment, doping controls and reforms in cycling. In addition, the company specifically supports female cyclists through the promotion of their safety, the improvement of women's cycling and the creation of a global network of women in cycling.