The company's purpose is the repair, maintenance, purchase, sale, and rental of new and used bicycles of all types and for all uses. It can also market spare parts, accessories, safety equipment, as well as articles related to the practice of cycling. Furthermore, the company can offer technical advice services, bike customization, organize events or workshops related to cycling, and collaborate with local or commercial partners, as well as any activity related or complementary to its purpose. The company can create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, real estate or other operations and conclude all contracts suitable for developing its purpose or relating to it directly or indirectly.