The company's purpose is to provide services in the fields of marketing and communication, as well as to trade in goods of all kinds. Furthermore, the company aims to acquire, manage and exploit intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose or serves to promote the company's economic development. The company may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds in Switzerland and abroad. It may also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.