The company's purpose is to advise private individuals and companies of all kinds on all matters related to conception, management, strategy, sales, marketing, human resources, and finance, including the management of investments; development of personality and business tests; conception, operation, and management of internet portals; creation and distribution of digital products in all forms and types; specialized publisher of economic publications of all kinds in all forms; development of products and services for companies and individual customers in the areas of consulting, trade, project management, personnel placement, executive search, human resources, communication, management, marketing, sales, and social media, both nationally and internationally, as well as the implementation of training and coaching measures. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.