Providing consulting, sales, management, and other services in the areas of beauty, business development, customer service, cosmetics, digitalization, gastronomy, hotel industry, catering, e-commerce, as well as stationary and digital retail business. Can develop, sell, or license software solutions and digital products in these areas, as well as offer training, operational support, cosmetic treatments, and the operation of sales and service businesses, furthermore establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, acquire, dispose of, and manage real estate, and conduct all business that is directly or indirectly related to its purpose, make financings for its own or third-party account, and provide securities for liabilities of affiliated companies.