The company aims to engage in online trading of shoes, clothing, fashion accessories, and toys (e-commerce). It can also develop, manufacture, and distribute its own branded products, as well as offer services in the fields of technology and artificial intelligence. The company may establish branches and subsidiaries both domestically and abroad, and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also undertake financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.