The company's core activity is to support and promote social projects and initiatives, particularly in the areas of poverty reduction, social integration, health, education, and art. The company supports various projects aimed at helping disadvantaged individuals and groups, such as seniors, children, people with disabilities, and families affected by poverty. The support includes, among other things, the financing of projects, the provision of resources, and the promotion of initiatives aimed at improving the quality of life and equal opportunities for all people.