The company aims to provide comprehensive consulting, marketing, support and brokerage services to athletes, artists, models and individuals and companies from the entertainment and cultural sectors, as well as sports associations. It can also carry out acquisition and consulting services for companies and institutions in the field of sponsoring. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for third-party account, as well as enter into guarantees and sureties for subsidiaries and third parties, and engage in the management, rental and trade of and with real estate.