The purpose of the company is to buy and sell, manufacture, repair, operate wholesale and retail trade, import and export, on the internet or similar electronic media or by other means, shoes, clothing, accessories, and related products in the broadest sense. The company can acquire, hold and sell participations in other companies, as well as acquire, hold and sell real estate. The company can establish branches, representations and subsidiaries in Switzerland and abroad. The company can engage in any further commercial and financial activities that are directly or indirectly related to the purpose of the company. It can take actions that serve the achievement of the company's purpose or are related to it.