The core activity of Defused Data is to advise and support companies in capturing, analyzing and activating data to achieve their business goals. This includes in particular: Data collection and management, Data analysis and interpretation, Development of data strategies, Implementation of marketing automation and customer data platforms, Conducting marketing attribution modeling and media mix modeling, Development of dashboards and reports, Consent management and data protection, Digital analytics and engineering. The company supports its customers in optimizing their digital products and services to achieve their business goals.