The company aims to provide communication, marketing, PR, and consulting services of all kinds, particularly in the areas of brand building, media relations, social media management, public relations, event and campaign planning, both nationally and internationally. The company also aims to facilitate, evaluate, develop, and sell real estate projects, particularly in the areas of leisure, tourism, hospitality, and lifestyle real estate, as well as to provide related consulting and marketing services. The company may acquire, trade, evaluate, and sell works of art, design objects, and collectibles of all kinds, as well as provide services in the field of art and cultural management. The company may also acquire, hold, manage, exploit, and sell trademarks, licenses, patents, domain names, and other intangible assets both domestically and abroad. The company may establish branches and subsidiaries both domestically and abroad and invest in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real property both domestically and abroad. It may also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.