The company's purpose is to conduct market and opinion research of all kinds, particularly media analyses, research on consumer habits and purchasing motivations, packaging studies, advertising and television research through surveys and experimental tests. The company may participate in other companies, acquire, exploit, manage and sell business premises and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and carry out all legal transactions that may serve the company's purpose or promote its development or that of group companies. The company may grant direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, its direct or indirect shareholders, and companies in which such parties have a direct or indirect interest, whether through loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not.